MOSTRAR BARRA LATERAL
Strawberry in perfumery

The creation of strawberry notes in perfumery

You might think that creating a note with the sweet scent of wild strawberries or gariguette would be as easy as sniffing it delicately when you go to pick from the strawberries. Well no ! Despite multiple unsuccessful attempts, many of the fruits but also flowers whose natural scents we know are absolutely impossible to reproduce to create scent notes.
Thus, the composition of a fruity note made from strawberries mainly focuses on the creation of synthetic molecules that precisely recall the delicate smell that we know. And that is not enough! Sometimes it is necessary to add new synthetic molecules associated with essences or absolutes to create THE strawberry or wild strawberry scent. The strawberry note that you will find in one of your favorite perfumes will certainly be created thanks to 4 or 5 different raw materials.

The scents of strawberries and red fruits or the sweet memory of childhood?

Sweet and fruity fragrances are now experiencing dazzling success, thanks in particular to the very first fragrance in 1978 to have offered a fresh breeze of flowers and fruit to young girls, the famous “Anaïs Anaïs” by Cacharel. Since then, the sweet, fruity and gourmet fragrances have never ceased to charm young women first of all, then all women afterwards, in particular thanks to the originality and the explosive fragrances of Angel by Thierry Mugler.
Since the feminine perfumery dares all the mixtures of fragrances and families, as long as the juice is sparkling with fruit, tender with flowers or woods and above all joyful and vitamin! So with regard to the strawberry note, it can be evoked in two different ways: traditional as a fruit but also ultra sweet as an olfactory memory of the famous strawberry Tagada.  
Beautiful scents exude strawberry among other fruity flavors, mainly in top note, among which the floral and fruity Miss Dior by Dior, the pretty floral, fruity and woody Daisy by Marc Jacobs or even the oriental and very Italian Valentina by Valentino.

Why have sweet and gourmet perfumes maddened sales of women's perfumes for several years now? Undoubtedly, the question is asked regularly as the tidal wave of sweet and fruity gourmets happily sweeps away all generations of women. Basically created for young girls (such as Anaïs Anaïs), these fruity scents play with the reminiscence and memory of sweets, sunny afternoons picking strawberries or raspberries in the gardens. In addition, the preference for sweetness of our little greedy neurons would be innate: The preference for sweet is not acquired but genetically determined. So you might as well indulge yourself with sweet and sweet scents which, at least, will not make anyone fat!

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